Email: soha@forwardtraining.me
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Training Centre of the Year
Corporate LiveWire Awards
2025
Best Organisational Development Firm
MEA Markets
2025
Training Provider of the Year
HRD Congress
2023
Strategy Does Not Fail Because of Ideas.
It Fails Because Leadership Systems Are Reactive.
Forward Training & Consulting partners with executive leaders and their teams across the UAE and GCC to design assessment-driven leadership systems grounded in organizational psychology, behavioral science, adaptive leadership, and Human Sustainability.
It is structured capability design for long-term performance.
From Reactive Structures to Interdependent Systems
Most organizations operate in reactive leadership cycles:
Pressure
Control
Short-Term Execution
Cultural Fatigue
High-performing organizations operate differently:
Clarity
Emotional Regulation
Strategic Alignment
Sustainable Growth
The difference is not talent.
It is system design.
We work at that transition point.
Our work helps executive leaders and their teams shift from isolated authority models to interdependent leadership systems where:
Teams operate with psychological safety and disciplined accountability.
Decisions are regulated under pressure.
Leadership behavior aligns with long-term organizational capability.
Culture becomes a structural outcome — not a communication initiative.
Leadership development in today’s environment requires more than individual capability. It requires leadership systems thinking across individuals, teams, and enterprise structures.
Assessment Intelligence
Effective transformation begins with clarity.
We deploy globally validated psychometric assessments across the UAE and GCC, including:
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Emotional Intelligence (EQ-i 2.0 & EQ 360)
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Leadership Circle Profile
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Resilience at Work (R@W)
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DISCflex and behavioral profiling
These tools measure what most organizations fail to quantify:
Leadership reactivity patterns
Adaptive capacity under pressure
Executive and team decision dynamics
Organizational capability gaps
Outcome:
Clarity before intervention.
Data before development.
Executive & Team Coaching
Leadership systems fail when coaching remains individual-only.
Our ICF-aligned executive and team coaching engagements are designed for:
Senior leadership teams
C-suite and board-adjacent roles
High-potential leaders in critical transformation phases
Coaching is not advisory rhetoric.
It is structured thinking that strengthens leadership identity, influence, team cohesion, and systemic accountability.
Outcome:
Shift from reactive leadership to adaptive leadership.
Stronger executive alignment.
More resilient decision ecosystems.
Experiential Leadership Labs
Behavior does not change through insight alone.
It changes through structured experience.
Our experiential leadership labs across Dubai, Abu Dhabi, and the GCC include:
Adaptive leadership workshops
Team alignment simulations
Behavioral decision labs
LEGO® SERIOUS PLAY® strategy sessions
Harvard Everest leadership simulation
These are not events.
They are integration mechanisms that embed leadership capability into operational systems.
Outcome:
Leadership capability translated into execution.
Human & Organizational Capability
Sustainable performance requires more than resilience initiatives.
It requires Human Sustainability.
The alignment of identity, influence, power, performance, and systems thinking across the organization.
Forward operates at the intersection of:
Organizational psychology consulting
Executive leadership development
Team interdependence design
Cultural intelligence
Organizational transformation across the UAE & GCC
Forward brings board-level advisory perspective, adaptive leadership expertise, and behavioral systems design into every engagement.
This work bridges:
Individual leadership capability
Executive team alignment
Cross-functional collaboration
Enterprise-level transformation
Leadership is infrastructure.
When it fails, everything downstream absorbs the cost.
Who This Work Is For
Forward partners with organizations operating in complexity.
Leaders who:
Carry strategic responsibility under pressure.
Navigate transformation, growth, or structural shifts.
Understand that team dynamics influence enterprise outcomes.
Recognize that culture is shaped by leadership behavior, not communication campaigns.
Our engagements span executive leaders, senior teams, and organizations across the UAE and GCC who are strengthening human and organizational capability at scale.
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